Privacy Policy

Effective Date: 01.10.2026

1. Who We Are

Welcome to LineScout ("we," "our," "us"). LineScout provides sports odds comparison, market information, and related analytical services to help users make informed decisions.

We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services (collectively, the "Platform"). This Policy complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant privacy frameworks.

If you have any questions about this Privacy Policy or our data practices, please contact us at: [email protected].

2. Information We Collect

We collect information about you in various ways when you use our Platform. The categories of personal data we may process include:

2.1 Information You Provide to Us

Contact Information: When you contact us via email, contact forms, or other communication channels, we collect your name, email address, and any other information you choose to provide.
User Preferences: Information about your favourite sports, teams, leagues, and notification preferences.
My Picks: When you use our "My Picks" features, we process the selections you make. Please note: Your selections may be stored locally on your device and/or transmitted to our servers depending on the specific functionality. We will clearly indicate at the point of data entry whether your picks remain device-local or are stored on our servers. Stored picks are processed to provide your personalised dashboard, track performance, and enable community features where applicable.

2.2 Information Collected Automatically

When you access our Platform, we automatically collect certain technical and usage information:

Device and Browser Information: IP address, MAC address, device type, operating system, browser type and version, screen resolution, and hardware identifiers.
Usage Data: Pages viewed, time spent on pages, referral source (the website that led you to us), clickstream data, navigation paths, and timestamps of your interactions.
Location Information: We derive your approximate geographic location from your IP address (Geo IP) for regional content customisation and compliance purposes. We do not collect precise GPS location without your explicit consent.
Pseudonymized Device Identifiers: We use cookies, tracking pixels, and similar technologies to generate pseudonymized identifiers for your device. These help us remember your preferences, analyse site usage, and deliver relevant content. For more details, please see our Cookie Policy and the consent management settings on our Platform.
Records with Identifiers: Randomly generated identifiers may be assigned to you for performance monitoring, technical fault reporting, and security purposes.

2.3 Information from Third Parties

Affiliate and Referral Data: We may receive information from our affiliate partners about referrals and clicks on bookmaker links for measurement and attribution purposes.

3. How We Use Your Information

We process your personal data only for specified, explicit, and legitimate purposes, and only where we have an appropriate legal basis. The purposes for which we use your information include:

3.1 To Operate and Maintain the Platform

Provide, personalise, and improve our services.
Enable core functionalities such as odds comparison, market data display, and prediction tools.
Remember your preferences and settings.

3.2 To Measure Performance and Improve User Experience

Analyse how users interact with our Platform to identify trends, improve navigation, and enhance content.
Conduct research and gather feedback through surveys and studies.
Monitor the performance and reliability of our services.
Develop new features and functionalities.

3.3 To Detect and Prevent Abuse, Fraud, and Security Incidents

Monitor for suspicious activity, unauthorised access, and fraudulent behaviour.
Ensure the security and integrity of our systems and data.
Enforce our terms and conditions.
Protect our rights and the rights of our users.

3.4 To Measure Eligible Affiliate Referrals

Track clicks on bookmaker and partner links to attribute referrals accurately.
Calculate commissions and payments to our affiliate partners.
Optimise our affiliate marketing programmes.

3.5 For Marketing and Targeted Communications

Send you commercial communications, newsletters, and promotional offers about our services and those of our partners (where permitted by law).
Personalise marketing content based on your usage and preferences (marketing profiling).
Deliver targeted advertising through our advertising partners.

You may withdraw your consent or opt out of marketing communications at any time by clicking the "unsubscribe" link in emails or adjusting your preferences in your account settings.

3.6 To Respond to Questions and Legal Requests

Communicate with you regarding your inquiries, support requests, and feedback.
Respond to lawful requests from regulatory authorities, courts, or law enforcement.
Comply with applicable legal and regulatory obligations.

3.7 For Recording and Protecting Rights and Legal Claims

Establish, exercise, or defend legal claims.
Maintain records for audit, accounting, and tax compliance.
Retain data as necessary for dispute resolution.

4. Sharing and Third Parties

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. However, we may share your information with the following categories of recipients, as necessary for the purposes described above:

4.1 Service Providers and Vendors

We engage trusted third-party vendors to perform services on our behalf, including:

Hosting and Infrastructure: Cloud hosting providers.
Analytics: Google Analytics, Yandex Metrica, and similar tools to analyse platform usage (data is typically anonymised or pseudonymised).
Security and Error Monitoring: Services that help us detect threats, monitor performance, and fix technical issues.
Affiliate Measurement: Partners that help us track referrals and attribute clicks to bookmaker links.
Marketing and Communications: Email service providers, push notification services, and advertising platforms.
Feedback and Survey Tools: Providers of software for collecting user feedback and conducting research.

These vendors process personal data only on our instructions and are bound by contractual obligations to protect your data.

4.2 Affiliate and Bookmaker Partners

When you click on a bookmaker link or an affiliate referral link on our Platform, you will be directed to an independent third-party website. That third party's privacy policy governs its collection and use of your data, and we encourage you to review it. We may share limited information (such as the fact that you clicked the link and a pseudonymized referral identifier) with these partners for measurement and attribution purposes.

4.3 Group Companies

We may share personal data with other companies within our corporate group for administrative, operational, and security purposes.

4.4 Legal and Regulatory Authorities

We may disclose personal data to government authorities, courts, or law enforcement agencies where required by law, regulation, or legal process, or where necessary to protect our rights, property, or safety, or that of our users or others.

4.5 Professional Advisors

We may share data with our legal, accounting, tax, and security advisors in the context of professional services.

5. Retention and Security

5.1 Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention periods vary depending on the type of data and the purpose of processing:

Data Category	Retention Period
Account Information	For the duration of your account and for a reasonable period thereafter to handle disputes, enforce terms, and comply with legal obligations.
Technical and Usage Data	Generally retained for up to 13 months (for analytics data) or 1 month (for raw logs), unless longer retention is required for security or legal reasons.
Marketing Data	Retained for as long as you have a user account or until you withdraw your consent / opt out, and for up to 4 years thereafter for record-keeping purposes.
Communication Data	Retained until the end of the year following the year in which we received it, to allow for follow-up communications.
Survey and Feedback Data	Retained for up to 5 full calendar years from the date of collection or until you withdraw consent.
Legal and Compliance Records	Retained for as long as necessary to comply with legal obligations, typically 3–7 years.

When data is no longer needed, we securely delete or anonymise it.

5.2 Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

Encryption of data in transit (using TLS/SSL) and at rest where feasible.
Access controls and authentication mechanisms to restrict access to personal data to authorised personnel only.
Regular security assessments, monitoring, and incident response procedures.
Staff training on data protection and privacy.

Please note: While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. You are also responsible for maintaining the confidentiality of your account credentials.

6. Your Rights

Depending on your location and applicable data protection laws (including the GDPR if you are in the EEA or UK), you may have the following rights regarding your personal data:

6.1 Right of Access

You have the right to request confirmation of whether we process your personal data and, if so, to obtain a copy of that data along with information about the processing (e.g., purposes, categories of data, recipients, retention periods).

6.2 Right to Rectification

You have the right to request that we correct or complete any inaccurate or incomplete personal data we hold about you.

6.3 Right to Erasure (Right to be Forgotten)

You have the right to request that we delete your personal data, subject to certain exceptions (e.g., where we need to retain data for legal compliance or defence of legal claims).

6.4 Right to Restrict Processing

You have the right to request that we temporarily restrict the processing of your personal data in certain circumstances (e.g., while we verify its accuracy or the lawfulness of processing).

6.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible (applicable to data processed on the basis of consent or contract).

6.6 Right to Object

You have the right to object to the processing of your personal data where we rely on legitimate interests as the legal basis, including for direct marketing purposes. We will cease processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

6.7 Right to Withdraw Consent

Where we process your data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

6.8 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority in your country of residence, place of work, or where an alleged infringement of data protection law has occurred.

How to Exercise Your Rights

To exercise any of these rights, please contact us at: [email protected]. We will respond to your request within the timeframes required by applicable law (typically within one month). We may ask you to verify your identity before processing your request.

7. International Transfers

Your personal data may be transferred to, and processed in, countries outside your country of residence, including outside the European Economic Area (EEA). These countries may have data protection laws that differ from those in your jurisdiction.

Where we transfer personal data from the EEA or the UK to third countries, we implement appropriate safeguards to ensure an adequate level of protection, such as:

Transferring to countries that have been recognised by the European Commission as providing an adequate level of protection (e.g., under an adequacy decision).
Using Standard Contractual Clauses (SCCs) approved by the European Commission, together with supplementary measures where necessary.
Relying on other lawful transfer mechanisms, such as the EU-US Data Privacy Framework (where applicable).

Destinations and Safeguards: We may transfer data to the following categories of destinations:

United States: Our hosting and analytics providers are based in the US. Transfers are safeguarded by SCCs and/or participation in the EU-US Data Privacy Framework.
Other Third Countries: Other recipients may be located in various jurisdictions. In each case, we ensure appropriate safeguards are in place.

For more information about the specific safeguards applied to transfers of your personal data, please contact us at [email protected].

8. Children and Policy Changes

8.1 Children

Our Platform is not intended for children or anyone below the legal gambling age in their jurisdiction. We do not knowingly collect personal data from individuals under the age of 18 (or the applicable age of majority) or under the legal age for online gambling. If we become aware that we have inadvertently collected personal data from a minor, we will take steps to delete such information promptly. If you believe we may have collected data from a minor, please contact us at [email protected].

8.2 Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

Notify you by email (if we have your email address on file) or through a prominent notice on our Platform.
Update the "Effective Date" at the top of this Policy.

Your continued use of our Platform after the effective date of any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us at:

Email: [email protected]

This Privacy Policy was last updated on 01.10.2026.